Digital Marketing

B2B Digital Marketing That Fills
Compounds Your Growth

GateScape Technologies builds and runs data-driven digital marketing programmes that generate qualified pipeline, not vanity metrics. Every channel and campaign is tied to revenue outcomes.

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340%
Average organic traffic increase at 12 months
5.4×
Average ROAS on managed paid campaigns
60%
Average reduction in cost per acquisition
Overview

What We Do & How We Do It

Most digital marketing fails because it optimises for the wrong thing. Impressions, followers and even traffic are not business outcomes. Qualified pipeline and closed revenue are. Our programmes are built around this distinction.

We operate as a full-stack digital marketing partner — combining SEO, paid search, content marketing, LinkedIn and CRO, each channel aligned to the same revenue targets.

We build marketing systems that compound: each piece of content strengthens the next, each backlink amplifies the one before, each campaign learns from the last.

Technical SEO & content-driven organic growth
Google Ads & Microsoft Ads PPC management
LinkedIn B2B demand generation
Content marketing & thought leadership
Conversion rate optimisation (CRO)
Full-funnel attribution reporting
Capabilities

What Digital Marketing Covers

Every engagement draws from our full technical capability applied to your specific requirements.

Technical SEO
Site architecture audits, Core Web Vitals optimisation, schema markup and on-page improvements forming the foundation of sustainable organic growth.
Content Marketing
Keyword-led content strategy, long-form thought leadership, pillar pages and topic clusters building topical authority for commercial intent queries.
Google & Bing PPC
Search, display and Performance Max management with negative keyword management, audience segmentation and ROAS optimisation.
LinkedIn B2B Demand Gen
Sponsored content, InMail and conversation ads targeting decision-makers by title, company size and industry. ABM programmes for enterprise targets.
Conversion Rate Optimisation
Landing page testing, form optimisation, heatmap analysis and A/B test management to maximise lead generation from existing traffic.
Attribution & Analytics
Full-funnel attribution modelling, GA4 configuration, CRM integration and monthly reporting showing revenue contribution — not just clicks.
Our Process

How Every Engagement Runs

A consistent four-phase process that eliminates guesswork and delivers measurable outcomes.

01
Audit & Strategy
Technical SEO audit, competitor analysis, keyword research and channel review. Outputs: 90-day priority action plan and 12-month channel strategy.
02
Foundation Setup
Technical fixes, tracking infrastructure, campaign account structure and content calendar. All foundations in place within 30 days.
03
Execute & Optimise
Monthly campaign management, content production, link building and CRO testing. Bi-weekly performance reviews and continuous optimisation.
04
Review & Scale
Quarterly strategy review with channel attribution analysis. Double down on what works, plan next quarter investment.
Case Studies

Results We Have Delivered

Real projects, real outcomes, real numbers. No composites or hypotheticals.

Case Study 01
B2B SaaS
Organic Search Growth
Result

HR technology startup increased organic traffic 340% and now generates 127 qualified leads per month from SEO

An HR SaaS had 1,200 monthly organic visitors and was entirely dependent on paid acquisition. We resolved 84 critical technical issues, executed a 140-keyword content strategy and secured 31 high-authority backlinks. At 12 months: 340% organic traffic growth and 127 MQLs per month — reducing blended CAC by 58%.

340%
Organic traffic growth at 12 months
127 MQLs
From SEO per month
58%
Reduction in blended CAC
Case Study 02
E-Commerce
Paid Media Management
Result

DTC brand achieved 5.4× ROAS on Google and Meta campaigns, generating $890K in attributed Q4 revenue

A DTC brand was running campaigns at 1.8× ROAS — below break-even. We restructured both accounts, implemented full-funnel creative strategy and rebuilt attribution modelling. In Q4: ROAS increased to 5.4× and attributed revenue reached $890K.

5.4×
ROAS (up from 1.8×)
$890K
Revenue attributed in Q4
200%
ROAS improvement
Case Study 03
IT Consulting
Full-Funnel B2B Growth
Result

IT consulting firm reduced cost per acquisition by 60% while growing qualified pipeline by 85%

An IT consulting firm was spending $18K/month on Google Ads at $4,200 CAC with no organic presence. We rebuilt paid campaigns for efficiency while building an organic content engine. Over 9 months: CAC fell to $1,680, organic MQLs grew to 34/month and total qualified pipeline grew 85%.

60%
Reduction in cost per acquisition
85%
Growth in qualified pipeline
34 MQLs
Monthly organic leads at 9 months
Packages & Pricing

Engagement Options

Transparent pricing for every stage of growth. All packages include a dedicated project manager and full documentation.

Tier 01
Growth
$1,500/month
For early-stage businesses establishing their digital presence and generating first consistent inbound leads.
  • Technical SEO audit & fixes
  • 4 optimised blog articles/month
  • Google Business Profile management
  • Monthly analytics report
  • Keyword rank tracking
  • Basic link outreach
Get Started →
Most Popular
Tier 02
Scale
$3,500/month
For growth-stage businesses combining organic and paid channels to scale pipeline predictably.
  • Full SEO programme
  • 8 content pieces/month
  • Google Ads management (up to $10K spend)
  • LinkedIn campaign management
  • Landing page CRO
  • Full attribution reporting
  • Fortnightly strategy calls
Get Started →
Tier 03
Dominate
$7,500/month
For market leaders investing in category-defining content, multi-channel paid and full-funnel demand generation.
  • Full SEO & content authority programme
  • 16+ content pieces/month
  • Multi-channel paid (Google, LinkedIn, Meta)
  • Account-based marketing (ABM)
  • CRO testing programme
  • Executive thought leadership
  • Custom revenue attribution model
  • Weekly reporting & strategy
Get Started →

Indicative pricing. Final scope confirmed after discovery call. Enterprise pricing available on request.

FAQ

Frequently Asked Questions

Answers to the most common questions about Digital Marketing.

How long does SEO take to show results?
Technical fixes show results in 6–12 weeks. Content and authority building takes 4–9 months to generate significant organic traffic growth. Anyone promising dramatic results in 30 days is misleading you.
Do you manage our ad spend?
Your ad spend goes directly to Google/LinkedIn/Meta — we never touch client funds. We charge a separate monthly management fee for strategy, setup, optimisation and reporting.
Can you work alongside our internal marketing team?
Yes. We take ownership of specialised execution (paid media, technical SEO, content production) while your team manages brand and events.
What makes B2B marketing different from B2C?
B2B buying cycles are longer, involve multiple stakeholders and are driven by logic and ROI. Content, LinkedIn, ABM and intent-led paid search matter far more than reach metrics.
How do you measure marketing ROI?
We configure full-funnel attribution in GA4 and your CRM, tracking every touchpoint from first click to closed deal. Monthly reports show pipeline value attributed to each channel.
Get Started

Ready to Build a Marketing Engine
That Compounds Over Time?

Share your current marketing situation and growth targets. We'll audit your digital presence and propose a programme with realistic targets and timelines.

Book a Discovery Call →