UX Design & Research

Research-Driven UX Design That Turns
Effortless Experiences

GateScape Technologies designs digital experiences grounded in user behaviour evidence. We uncover why users struggle, design solutions that remove friction, and measure whether they work.

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68%
Average improvement in trial-to-paid conversion post-redesign
44%
Average reduction in support ticket volume
2.4×
Average ROI on UX investment at 12 months
Overview

What We Do & How We Do It

Most UX problems are not design problems — they are research problems. Interfaces fail not because designers lack skill, but because the process started without rigorous understanding of user goals and failure points.

GateScape leads with research. Before designing a single screen, we conduct user interviews, usability testing, analytics review and competitive analysis. Every decision that follows is evidence-based.

The output is not a Figma file — it is a measurably better product. We define success metrics before every engagement and measure outcomes after launch.

User interviews & contextual inquiry
Usability testing & heuristic evaluation
Information architecture & user flows
Figma design systems & component libraries
Interaction design & micro-animations
Accessibility to WCAG 2.1 AA standard
Capabilities

What UX Design & Research Covers

Every engagement draws from our full technical capability applied to your specific requirements.

User Research
Qualitative interviews, diary studies, contextual inquiry and usability testing to build an evidence base for every design decision.
Information Architecture
Content hierarchy, navigation design, taxonomy development and card sorting ensuring users find what they need without friction.
Interaction Design
Screen flows, state management, micro-interactions and animation design that communicate status and guide users through complex workflows.
Design Systems
Scalable Figma component libraries with variants, auto-layout and developer-ready tokens for teams that ship fast without breaking consistency.
Usability Testing
Moderated and unmoderated sessions with real target users, analysed into prioritised findings with design solutions ready for implementation.
Accessibility Auditing
WCAG 2.1 AA audits, remediation design and developer handoff specifications to meet legal requirements and serve all users.
Our Process

How Every Engagement Runs

A consistent four-phase process that eliminates guesswork and delivers measurable outcomes.

01
Research Sprint
User interviews, analytics review, heuristic evaluation and competitive analysis. Outputs: personas, journey maps and prioritised problem statement.
02
Design Strategy
Information architecture, user flow redesign and wireframe concepts validated with user testing before high-fidelity work begins.
03
High-Fidelity Design
Pixel-perfect Figma screens, interactive prototype, component library and design system documentation tested before developer handoff.
04
Handoff & Measurement
Developer-ready Figma with annotations and design tokens. Success metrics tracked at 30, 60 and 90 days post-launch.
Case Studies

Results We Have Delivered

Real projects, real outcomes, real numbers. No composites or hypotheticals.

Case Study 01
B2B SaaS
Onboarding Redesign
Result

SaaS platform increased trial-to-paid conversion by 68% after a six-week onboarding redesign

A project management SaaS had 12% trial-to-paid conversion despite strong acquisition. We conducted 14 user interviews and three usability sessions, identifying a 9-step onboarding as the primary drop-off. Redesigned to three steps with progressive disclosure — conversion increased from 12% to 20.2% within 8 weeks.

68%
Improvement in trial-to-paid conversion
3 steps
Redesigned onboarding (from 9)
8 weeks
To measurable results
Case Study 02
E-Commerce
Checkout Optimisation
Result

Fashion retailer reduced cart abandonment by 44% and increased average order value by 18%

An online retailer had 76% mobile cart abandonment. We audited the checkout with session recordings, heatmaps and user interviews, identifying three friction points. Redesigning these three elements reduced abandonment to 42.5% and average order value increased 18%.

44%
Reduction in cart abandonment
18%
Increase in average order value
3
Design changes, measurable impact
Case Study 03
Financial Services
Accessibility & NPS
Result

Banking app achieved WCAG 2.1 AA compliance and a 32-point NPS improvement after full UX overhaul

A regional bank faced regulatory pressure on accessibility and declining NPS scores. We conducted a full audit (347 issues found), competitive benchmarking and 20 user interviews. The redesign achieved full WCAG 2.1 AA compliance on first re-audit and NPS improved by 32 points.

32 pts
NPS improvement
WCAG 2.1 AA
Compliance on first re-audit
347→0
Accessibility issues resolved
Packages & Pricing

Engagement Options

Transparent pricing for every stage of growth. All packages include a dedicated project manager and full documentation.

Tier 01
UX Discovery
$4,500
For teams needing to understand user problems before committing to a redesign.
  • 5 user interviews
  • Heuristic evaluation
  • Analytics review
  • User journey mapping
  • Prioritised findings report
  • Design recommendation brief
Get Started →
Most Popular
Tier 02
Design Sprint
$14,000
Full research-to-handoff engagement for a defined product area or end-to-end redesign.
  • 10 user interviews
  • Full usability testing
  • Information architecture redesign
  • High-fidelity Figma screens
  • Interactive prototype
  • Component library
  • Developer handoff documentation
  • Post-launch measurement
Get Started →
Tier 03
UX Partnership
Custommonthly
Ongoing embedded UX capability for product teams shipping continuously.
  • Dedicated UX designer
  • Continuous research cadence
  • Sprint-aligned design delivery
  • Design system ownership
  • A/B test design support
  • Quarterly UX health report
  • Executive UX strategy
Get Started →

Indicative pricing. Final scope confirmed after discovery call. Enterprise pricing available on request.

FAQ

Frequently Asked Questions

Answers to the most common questions about UX Design & Research.

How is UX different from graphic design?
Graphic design focuses on aesthetics. UX design focuses on behaviour — how things work, not how they look. A UX designer reduces friction, improves task completion and designs systems that match how users think.
Do I need research if I know my users?
Founders routinely overestimate how well they know users. Research consistently surfaces wrong assumptions. Even five user interviews will change what you build next.
What does a Figma handoff include?
Annotated screens for every state (default, hover, error, loading, empty), component libraries, design tokens, responsive breakpoints and asset exports.
Can you work within our existing design system?
Yes. We regularly extend established design systems with new components and help teams establish governance processes.
How do you measure UX success?
We define metrics before design begins: task completion rate, conversion rate, support volume, NPS. We track these before redesign and at 30, 60 and 90 days post-launch.
Get Started

Ready to Turn User Frustration Into
Measurable Conversion?

Share your product and the conversion or retention problem you are trying to solve. We'll assess the opportunity and propose a research-led engagement.

Book a Discovery Call →